Framing the narrative: President Zelenskyy and the emergence of social media as a tool of war | DW | 02.06.2022


One of the most powerful tools in Ukraine’s arsenal is its president’s skilful use of Tik-Tok style videos disseminated via social media and messaging apps. DW’s Inside Europe program spoke to renowned media scholar Ethan Zuckerman, who explained the mechanics of President Zelenskyy’s technique.

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