The government has asked Twitter and YouTube to take down two controversial ads by a body spray brand that sparked a massive controversy. These ads essentially glorify rape culture. The Advertising Standards Council of India (ASCI) found the ads in “serious breach” of their code. The question we are asking is – where does the buck stop with these sick ads? Is there a body that clears these ads or is it left to the creative discretion of the agency and the brand? How did it actually go on air in the first place?