In-Person Engagements with Clients Vital for Business Recovery


(30 May 2022, 12:19 +07)
 
A new survey by Marriott
in Asia Pacific revealed that over 81% of respondents believe that
in-person engagements with clients are vital for business recovery.

Launched earlier this year, the survey, which reached more than
300 business travellers and MICE professionals, is part of
Marriott’s efforts to better understand local market needs and
demand.

The findings also revealed that 53% of respondents
felt face-to-face activities were important to motivating and
establishing bonding among teams and building company culture.

Over 60% of the respondents elaborated that restrictions on social
gatherings and uncertainties regarding international travel remain
a concern, while a further 40% stated that providing unique meeting
activities and experiences pose a challenge when faced with these
restrictions.

Meeting Room at JW Marriott Hong Kong

To support business recovery within Asia Pacific,
Marriott recently launched the 5Gs of Human Connection – a
campaign that aims to remind people of the warmth of human
connection and encourage people to meet face-to-face again:

– Gather: Meeting international hygiene standards
and safety regulations, Marriott’s company-wide ‘Commitment to
Clean’ empowers
guests to travel, and professionals to gather together with
confidence, from large conventions, incentives to leadership
retreats.

– Global: As borders begin to open across Asia
Pacific, each hotel is able to craft unique experiences for
guests based on their destination of choice.

– Gratitude: Over 70% of professionals feel
expression of gratitude is better conveyed through face-to-face
interaction, according to Marriott’s survey.

– Giving: Recognising the growing demand for
purpose-driven travel, Marriott offers
guests the opportunity to create a positive impact in the
communities they visit. Experiences range from planting mangroves
in Langkawi, to temple preservation in India to caring for fish
species in China, and more.

– Gourmet: The survey also revealed more than 66%
of respondents agree that curated F&B experiences can
help create memorable moments for the meetings and event
attendees.

“The desire to stay connected with each
other has always been there in the past two years,” said Ramesh Daryanani,
Vice President of Global Sales, Asia Pacific. “When travelling
and meeting face-to-face were not possible, the industry adopted
to hybrid meetings and other virtual activities to keep people
engaged. With the ease of travel and social gathering
restrictions, the pent-up demand for face-to-face meetings is set
to accelerate.”


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