Australian research, data and technology company, Glow has expanded into the US, after what it said was a year of growth in multiple markets.
Global CEO, Tim Clover said that given Glow’s “unique data and technology assets, maturity and momentum”, now is the right time to enter the US market, despite difficult conditions.
“Our technology enables businesses to conduct high quality market research quickly, efficiently and affordably. As markets face continued economic headwinds in 2023, it is more important than ever for brands to ensure their products, services and marketing are aligned with customer needs. Our technology and service layer enables businesses to do that effectively and efficiently while maintaining control of their data and IP.
“Our unique ESG/Sustainability data product is gaining strong traction with brands who are committed to supporting people and the planet, as well as driving profit. As the largest diagnostic, monitor and benchmark data set of its kind, it is proving invaluable as a source of insight for brands with clear ESG commitments who are seeking to maximise the return on their program investments.”
Last year, the company launched its environmental, social, and governance (ESG) tracker, Social Responsibility Score (SRS), designed to give companies a means of measuring and tracking consumer’s perceptions of their efforts to address their impact on environment and sustainability.
Alongside the launch, Glow has hired Chrissy Brogan as its director of market development, joining from NielsenIQ. The company is already an accredited NielsenIQ partner.
She said: “I’m thrilled to be joining the Glow team. Their innovative tech and unique sustainability data product provide a point of difference that I can’t wait to introduce to the US market.”
Locally. Glow has made several appointments to its sales team, including Simon Gibbard as SRS sales director, Otto Lee as research consultant, Josh White as marketing executive and Michael Mehmet as senior engineer.
Glow works with a number of the market’s top creative and media agencies. In 2021 it hired former Havas Media CEO, Matt Houltham as its chief marketing officer.