GroupM has hired Tom Braybrook (lead image) to head the launch of data and technology consulting business Acceleration in Australia. The move will expand the data and technology capabilities at Mindshare, Wavemaker and EssenceMediacom. Braybrook is joining to lead the business as managing director.
Acceleration is WPP’s centre of excellence for global data and technology consulting, operated globally by GroupM, and brings together expert consultancy services and a depth of specialised skills in Google Marketing & Cloud Platforms technology to deliver sustainable growth for forward-thinking marketers.
As managing director of Acceleration for Australia and New Zealand, Braybrook will lead the launch of the consulting practice and work with agencies Mindshare, Wavemaker and EssenceMediacom to help clients connect data and technology, media performance and digital transformation to business results.
Braybrook has 15 years’ experience at the forefront of media, marketing technology and digital consulting. Most recently he was head of growth at MediaMonks, and before that was head of agencies and partners for Google New Zealand. He has also held senior roles leading product, strategy and solutions at Adobe, and tech and analytics roles within Omnicom.
Tom Braybrook said: “The adoption of data, analytics and cloud technologies continues to be a top priority for ANZ marketing teams. With the launch of Acceleration into ANZ, the combined scale of our local GroupM business and the strength of the global Acceleration network will give our clients an unrivalled capability in this field. I’m absolutely thrilled to work alongside Aimee and the GroupM agencies to deliver world class data and technology expertise that helps our clients achieve sustainable growth.”
Aimee Buchanan, GroupM Australia & New Zealand CEO, added: “Tom brings with him a unique blend of cross-discipline background in marketing technology, technical and product marketing and media. His expertise spans every facet of what our clients and agencies need to forge ahead and grow. He understands the technology landscape and has an incredible ability to marry that with the business opportunity for clients. This coupled with his energy, attitude and genuine passion mean he’s a perfect person to lead our ambitious plans for Acceleration in Australia, and help us on our mission to shape the future of media and make advertising better.”
Grant Keller, global CEO Acceleration says: “Since joining GroupM, Acceleration has grown from strength to strength, expanding rapidly across Europe, North America and now operating in 12 markets. I’m thrilled to welcome Tom to the Acceleration family and launch our presence in ANZ. His leadership style and experience make him a perfect fit for the role as we continue to build momentum, supporting the needs of our clients, and expanding our network’s data and technology consulting capability across APAC. We warmly welcome Tom and look forward to an exciting year ahead.”
Braybrook joins GroupM in January 2023 and will join the GroupM Executive Committee in Australia.