Despite the market access benefits from these deals, neither country is in the other’s top 10 trading partners.
Even less impressive is the investment story, with neither country ranking in the other’s top 20 partners. This is clearly a missing piece in economic ties and, crucially, means Australia isn’t positioned to take advantage of emerging sectors ripe for investment, including infrastructure, energy and advanced manufacturing. Australian investors are either unaware or too cautious in their pursuit of opportunities in Indonesia.
If Canberra wants to expand trade and investment, then it needs to try new approaches. Decades of telling Australian businesses to take advantage of the Indonesia opportunity hasn’t worked. This will be a long-term endeavour that will require significant investment and patience. Pay-off won’t occur in this term of government. But the right decisions will set Australia up as a partner in Indonesia’s prosperity, generating jobs and revenue in both countries.
The government should start by launching a major initiative to build the start-up and technology ecosystem between the two countries.
Rapid adoption of technology
Indonesia has a history of technology leapfrogging: patchy landlines meant Indonesia rapidly adopted mobile phones and wireless internet. Digital payments and e-wallets are widely used, fuelled by a largely “unbanked” population and changing behaviour among tech-savvy consumers. Indonesia now has one of the highest rates of e-commerce adoption in the world with around 138 million, or roughly half the population, regularly shopping online.
A dedicated bilateral start-up accelerator and venture capital fund would position Australia to take advantage of Indonesia’s next technology wave. Australia should be a natural partner in a fast-developing Indonesia start-up ecosystem with a number of home-grown unicorns.
Canberra should also invest time and resources in making Indonesia’s hosting of the G20 a success. The forum is Widodo’s top international priority and Australia should focus on areas around global health architecture, digital transformation and sustainable energy transition.
The government’s climate platform opens the door to a significant bilateral energy initiative that could be put to the group, just as Australia did on disaster management during Indonesia’s chairmanship of the East Asia Summit in 2011.
Australia also needs to put in place a mechanism that will help it engage influential Indonesian business leaders. A small network of oligarchs dominates Indonesian business and will be crucial for quick wins on trade and investment.
Canberra and Jakarta should appoint a targeted group of influential business champions and support the group to proactively promote commercial opportunities in both countries. This would build on similar models Australia has with India and Vietnam.
The government should revisit fundamental assumptions about how the Department of Foreign Affairs and Trade and Austrade operate in the market.
Some of the success of Japan, South Korea and the US comes from their closer co-operation between business and government. Commissioning an independent study to examine how other countries succeed in Indonesia would provide the government with a means to identify new solutions to old problems.
Such a study could also examine whether there’s a need for additional resources for DFAT, Austrade and Katalis, the bilateral economic co-operation program.
Last, we need to build Indonesia’s business capability in Australia. This should go beyond a narrow concept of “literacy” and focus on building business capability by improving market and sectoral knowledge, increasing understanding of business practices, strengthening cultural intelligence, and facilitating connections.
Businesses – large and small – will be crucial to realising these opportunities, so it is essential they are equipped.
Robert Law is director of advisory services at Asialink Business and a former diplomat and strategy consultant.