New Smartphone Vendors in the Philippines Tablet Market Drove Growth in 1Q22, says IDC


MANILA, June 6, 2022 – According to the International Data Corporation’s (IDC) Quarterly Personal Computing Device Tracker, the Philippines tablet market grew by 34.3% year-on-year in 1Q22 as smartphone vendors expanded their product portfolios.

“While slowing procurements for tablets in Education posed a 23.9% decline in 1Q22 compared to last year, this segment outperformed expectations and is anticipated to continue to drive the commercial segment for the rest of the year despite the election ban period,” says Angela Medez, Market Analyst at IDC Philippines.

Note: The “Company” represents the current parent company (or holding company) for all brands owned and operated as subsidiary.

“Acknowledging the evolving need of consumers for a range of smart devices while taking advantage of their existing channels in the country, smartphone vendors such as realme, Xiaomi, Nokia and most recently, ASUS, boosted their IoT ecosystems by introducing multiple product lines like tablets,” Medez added.

“While the tablet market might be on a downward trend, the introduction of new models with bigger screen sizes and LTE/5G supported tablets can drive upgrades in the consumer segment,” says Medez.

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About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and online query tools.

About IDC 

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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