The Philippines tablet market declined 11.6 percent quarter-on-quarter (QoQ) in third quarter this year, and was almost flat compared to last year, according to the IDC Worldwide Quarterly Personal Computing Device Tracker.
“The education segment has been the driver for the tablet market’s growth since blended learning was implemented among schools in the Philippines. But it declined by 47.8 percent QoQ and 42.4 percent Year-on-Year (YoY) as more schools, both public and private, returned to physical classes as part of the Department of Education’s (DepEd) expansion of face to face classes,” said Angela Medez, Senior Market Analyst at IDC Philippines.
Samsung took back the top spot with a 43.5 percent market share by more than doubling its shipments compared to the previous quarter and growing 37.7 percent YoY. This was driven by its top selling Galaxy Tab A7 Lite model that accounted for almost 80 percent of its shipments.
“With the DepEd’s mandatory in-person classes for public schools beginning in November as well as global headwinds hurting consumers, we anticipate the tablet market to decline in 2023. Even though more Chinese vendors have turned up in the tablet space and sparked competition, we don’t expect them to offset the slowdown of the overall tablet market,” added Medez.
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